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ISSUE 57 page 8

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EU countries urged to speed up digitisation as ‘Europeana’ fills up
 THE EUROPEAN COMMISSION IS URGING MEMBER STATES to speed up the rate at which they are digitising cultural material and they know where it should be stored. The ‘Europeana’ web site which started with 2 million images, texts, videos and sounds when it was launched in 2008 (see issue 45), and now hosts 19 million examples of Europe’s unrivalled cultural heritage, should hit the 30 million mark by 2015, according to the Commission. They see this resource as more than a digital library, archive and museum as they point out its possible application to the creative industries which account for 3.3% of the EU’s economy and 3% of the jobs. A recent ‘Hack4Europe!’ road show for programmers produced 48 apps for mobile `phones and computer games utilising material from the Europeana collection including 3 million extra records made available under the new CC0 Europeana Open Data licence. Each country has been given targets for the number of ‘objects’ to be uploaded ‘including all Europe's masterpieces which are no longer protected by copyright’.
UKLabPosterEuropeana Germany8hourEuropeana
The Commission wants Member States to involve the private sector more and to digitise more in-copyright and cross-border material. However they also acknowledge the rôle of Europeana in simply making Europe’s heritage available to its population for leisure, studies or work. There will also be growing interaction with the public such as the ‘The First World War in everyday documents’ project to which EU citizens have already uploaded more than 25,0000 items. Neelie Kroes, Commission Vice-President for the Digital Agenda said: ‘Europe has probably the world's greatest cultural heritage. It cannot afford to miss the opportunities offered by digitisation and hence face cultural decline. Digitisation brings culture into people's homes and is a valuable resource for education, tourism, games, animation and the whole creative industry. Investing in digitisation will create new companies and generate new jobs’.

Europeana images:  the UK recruits foundry workers as Germany proclaims the 8-hour day



 Web sites and reports mentioned in this issue are available at:
 Europeana portal
comScore European Internet Usage
 Trends in European education during the last decade - Issue number 54/2011
Russia tops the European Internet chart for first time
FOR THE FIRST TIME THERE ARE MORE people using the Internet in Russia than in any other European country. Figures from Internet research company ComScore show that, 670,000 more Russians than Germans logged on in September, a total of 50.8 million. France and the UK came third and fourth respectively on 42.3 and 37.2 million. However British users are the most addicted to the web spending an average of nearly 36 hours online per month. Google continued to be the most popular web site reaching more than 91% of internet users, ahead of Microsoft sites on 70.5% with Facebook third on 66.9%. Among the top performers the power of the Russian market was revealed as social network VKontakte recorded the longest average engagement per user at 7.1 hours. Russian users are overwhelmingly young and use mobile devices rather than the still rare broadband. As a consequence communication is the main activity online rather than entertainment and business as is the case in Western Europe. Europe-wide, career services including job-finding web sites, recorded a 14% increase from August to September no doubt reflecting growing unemployment. 30% of all web browsers visited this kind of site with top dog Monster, Inc. accessed by 9.4 million unique users.

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