| ‘SECOND LIFE’ IS THE NAME GIVEN to the
hugely popular cyber-world in
which real people create ‘avatars’ which they control as they socialise
and buy goods and services from each other in 3D-format on their
computer. Already containing branches of real-life shops and a Reuters
correspondent, the internet environment may have to get used to the
presence of an increasing number of political institutions. Three of
the presidential election candidates in France have set up offices
where they dispense pixellated pizzas to virtual voters although shots
were fired outside the headquarters of far-right hopeful Jean-Marie Le
Pen during a protest. Sweden has announced plans to create an embassy:
‘In order for Sweden to reach out in the world we need to work with
alternative as well as traditional ways of communication’ said Olle
Wästberg, head of the Swedish institute. Now the EU is
thinking of getting in on the act. 54% of the 4 million
‘Second Life’ residents are Europeans, well ahead of North America’s 34.5%, and the European Commission is
anxious to use any |

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means possible
to get close to citizens. ‘We're looking at communicating through
untraditional channels such as the internet and it is a very serious
consideration in the reflection of our future internet strategy’said
spokesman Mikolaj Dowgielewicz. On the other hand, perhaps the 60,000
Italians that frequent this online universe will not respond as
expected. Some of them have already protested at a virtual tropical
island bought by the transport minister Antonio Di Pietro to promote
‘political, social and economic’ debate. One avatar told a virtual
reporter ‘It doesn't seem right to make this a photocopy of real life,
we get enough politics there already’. |